Cannes Lions
OMD, Santiago / CMPC / 2004
Overview
Entries
Credits
Execution
Outdoor: To exaggerate Confort’s yield concept taking to the street and to spaces with target crowds, a simulation of a series of Confort toilet paper rolls, unrolled and placed in great extensions. We used various places in town, thus reinforcing the idea that Confort’s yield is everywhere.
Outcome
High impact, clearness and direct association with communication concept: Maximum yieeeeeld
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