Cannes Lions

CONFORT

OMD, Santiago / CMPC / 2004

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Overview

Entries

Credits

Overview

Execution

Outdoor: To exaggerate Confort’s yield concept taking to the street and to spaces with target crowds, a simulation of a series of Confort toilet paper rolls, unrolled and placed in great extensions. We used various places in town, thus reinforcing the idea that Confort’s yield is everywhere.

Outcome

High impact, clearness and direct association with communication concept: Maximum yieeeeeld

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