Eurobest
PUBLICIS ITALY, Milan / HEINEKEN / 2020
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The music track choice played a fundamental role in this spot. Being a film without dialogue, we needed to find a soundtrack that would help the storytelling, emphasizing the positive message that we wanted to deliver. That's how we land on "That's life," a popular song written by Dean Kay and Kelly Gordon and first recorded in 1963 by Marion Montgomery. Many artists later recorded the song, but the version that best suited the flow of our film was the one made by David Lee Roth. Then we started to create our own cover from there, adapting each part of the lyrics and rhythm to fit perfectly with the situations. Because yes, that's life and this is what we got, but it's not as bad as it seems, we just have to get up and get back on the run.
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