Cannes Lions

CONSERVATION PROJECT

RAPP UK, London / IFAW - INTERNATIONAL FUND FOR ANIMAL WELFARE / 2010

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Overview

Outcome

The execution couldn't have been more relevant. By creating a beach full of life-sized turtles, the public were instantly engaged - they could see for themselves the wonder of these beautiful creatures.The visual cut though was instant - it was impossible not to notice the 'work'.And the interaction of allowing the public to discover and turn over the turtles themselvesdramatised our message perfectly.Creating a campaign like this for IFAW suited the brand perfectly, as they don't have thebudget to do vast mail drops, so the free PR we gained was priceless for them.

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