Cannes Lions

"CONSTANTINE" MOVIE PROMOTION

OGILVY & MATHER ADVERTISING TAIWAN, Taipei City / WARNER BROS / 2005

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Creative Concept:"Dark and Mysterious" was the design guideline to convey the film's image. The creative team generated a 'time-bomb' to portray the urgent mission of saving the world for the movie viewers. The time-bomb produced user stickiness and repeat visits, with clever messages, delivered to visitors in the form of a desktop application.Synopsis of time-bomb:Step 1. Register, download and activate the "Time Bomb".Step 2. A message pops-up with a log-in box on the desktop of your PC/Notebook, when the next teaser went live.Step 3. The user logged in with their ID and password within a limited time to stop the "Time-Bomb"Step 4. A link was set up to the Main Site to view the new chapters and become eligible for the "Lucky Draw".

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