Spikes Asia
Y&R SHANGHAI / NORTH FACE / 2016
Overview
Entries
Credits
Background
The North Face is a brand that believes people should Never Stop Exploring. Unfortunately, in Asia, people preferred to stay indoors. So we were tasked to come up with a fun yet simple way to make exploring the great outdoors, great fun.
Execution
Each Constellation Hang-Tag features a different Constellation Map of the Stars. We punctured holes into them to make it easier for explorers to hunt for the constellations. All you need to do is to hold the tag up in the sky, and hunt away. This simple yet cost-effective solution helped transform North Face’s hang tags into something that truly stood for the brand’s Never Stop Exploring ethos.
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