Cannes Lions

CONSULTING

Y&R, New York / ACCENTURE / 2006

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The Accenture 360 online ad uses live motion video of Tiger Woods in a new, leading edge way : the video is the ad, instead of simply an interactive element within an online ad.We're building brand awareness within the primary CXO target and secondary influencer groups - cutting through the clutter in a very noticeable way.

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