Cannes Lions

CONSUMER ELECTRONICS & TELECOMMUNICATIONS

PROXIMITY GROUP GERMANY, Hamburg / PANASONIC / 2004

Awards:

2 Shortlisted Cannes Lions
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Description

Panasonic Website: The German corporate and product website www.panasonic.de has been completely redesigned, following a new European corporate identity. The aim was to position the Panasonic brand according to the claim 'ideas for life', using a state of the art website: innovative, emotional, clear and technically stylish. In order to guarantee a consistent style through all online communication channels, the new design was extended. In particular, this includes flash microsites for exhibitions, such as the CeBIT and IFA, which allow a 'virtual exhibition tour'. Also various microsites for product groups, such as Toughbooks, DECT telephones, telephone switchboards and Document Products.

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