Communication Objective and Target Audience: To create a unique interactive interface for Coca-Cola’s online Indian community.

Synopsis:The multi-user zone on myenjoyzone.com allows registered members to see each other (as tiny digital people) in the various zones. Exciting multi-user games and activities have been developed especially for the zone. The movie zone takes Bollywood to a higher level on Myenjoyzone.com. Members can step into the zone, and choose their seat in the virtual movie theatre. They can sit back and watch movie trailers as well as MEZ ads in MEZ’s Cinema Plaza.