In India, most people are wary of using contact lenses for a variety of reasons. They would rather stay with spectacles. It’s not to say that they prefer glasses. In fact, most of them dislike them. However, they turn a blind eye towards the option of wearing contact lenses. So clearly, they need a bigger motivation.

Spectacles drastically change the look of a person. While some believe that glasses make them look smarter, most just look different. And not in a nice way. We used this insight to dramatize the association between spectacles and unpleasant countenance.

No specific data available, however the poster was very well received and made an impact on the footfalls and inquiries for the contact lenses.