Cannes Lions

CONTINENTE STORE

McCANN ERICKSON PORTUGAL, Lisbon / CONTINENTE / 2005

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Film
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A man and his daughter are shopping. He stops at the fish counter. Suddenly, he grabs a sword fish and puts it all inside his throat, like a sword-swallower.

Announcer: Fantastic clients deserve fantastic prices.

Cut to packshots of products with promotional prices.

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