FMAD, Paris / BAYER / 2015
This communication campaign aims at raising the awareness of a wide audience of women about the different existing methods of contraception, using posters, leaflets and brochures to direct them to the website jenypenseplus.com (‘idontthinkaboutitanymore.com’). There are short offbeat films on this site, which also hosts interviews with experts and first hand accounts of patients who have chosen the Intrauterine Device as a means of contraception.
Creation of 2 offbeat films that aim at awakening the interest of the target audience.
Creation of a press advertisement that was published in several magazines, as well as brochures for directing young women to the site jenypenseplus.com
Web site launched with first hand accounts of patients and interviews with experts.
More than 20,000 connections since the site was launched on 13 February 2015
BBDO MEXICO, Mexico City