Cannes Lions
LODUCCA PUBLICIDADE, Sao Paulo / SCHERING PLOUGH / 2003
Awards:
Overview
Entries
Credits
Description
Schering is one of the largest pharmaceutical laboratories in the world and currently produces 4 of the 5 best selling contraceptives in Brazil.
This piece was designed to confirm the brand's market leadership and to reinforce consumer trust in their contraceptive methods.
Similar Campaigns
12 items