Cannes Lions

CONTRACEPTIVE

LODUCCA PUBLICIDADE, Sao Paulo / SCHERING PLOUGH / 2003

Awards:

2 Bronze Cannes Lions
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Schering is one of the largest pharmaceutical laboratories in the world and currently produces 4 of the 5 best selling contraceptives in Brazil.

This piece was designed to confirm the brand's market leadership and to reinforce consumer trust in their contraceptive methods.

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