Cannes Lions

Contrails: Making Flying More Sustainable with Google AI

GOOGLE, Mountain View / GOOGLE / 2024

Awards:

1 Silver Cannes Lions
1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Background

Contrails constitute ⅓ of aviation’s warming effect. Mitigating contrail formation through altitude changes has been discussed in academic literature as a potential cost-effective climate solution. Our goal was to test in a world-first real-world demonstration that verifiable contrail reduction is possible. We created a substantial dataset of labeled contrail images to use in developing precise models to guide real flights and detect whether or not they created contrails. We were able to demonstrate a 54% reduction of contrail creation using our approach.

Idea

The film “Can Google AI help make flying more sustainable?” highlights the unique combination of curiosity and expertise that led to the development of the research project, told by the passionate scientists driving it forward. The project was initiated by an engineer who read a paper that described the impact of contrails on the environment. He realized that with image understanding of satellite imagery at scale, it might be possible to detect where contrail-forming regions could be and to ultimately direct planes away from them. This led to a whole new area of research at Google and to the partnership with Breakthrough Energy and American Airlines. This collaboration brought together each team’s unique expertise to achieve the industry’s first proof point that commercial airlines can verifiably avoid contrails and thereby reduce their climate impact. This is a significant accomplishment in aviation, which is a notoriously difficult sector to decarbonize.

Strategy

Using AI-based image recognition technology and satellite imagery, Google identified contrail forming regions and made slight adjustments to traditional flight paths that would avoid those areas.

Similar to the machine learning algorithms that are trained to pick out a cat in your photos, the team at Google Research spent hours training algorithms to identify contrails in satellite imagery. From there, they were able to predict ‘contrail likely zones’ for future flights and provide recommendations on what upper atmosphere zones planes should avoid when flying routes. The core technical capabilities include computer vision algorithms and large scale data processing. The solution requires processing large amounts of satellite, weather, and flight data.

Execution

We started working with American Airlines and Breakthrough Energy in 2021. We took time to develop the operational protocols and ensure the pilot and passenger experience would in no way be negatively affected. We flew our first flights in 2022 and completed our proof of concept earlier in 2023.

A group of pilots at American Airlines then flew 70 test flights over six months using the AI-based predictions. After these test flights, the team analyzed satellite imagery and found that the predictions reduced contrails by 54% compared to when pilots didn’t use the predictions. We also saw that flights that avoided contrails burned 2% more fuel, which would translate to 0.3% more fuel when scaled across an airline’s fleet. Together, this suggests contrail avoidance costs could be in the range of $5-25/ton CO2e, which would make it one of the most cost-effective climate solutions.

Outcome

Using AI-based image recognition technology and satellite imagery, we identified contrail forming regions and made slight adjustments to traditional flight paths that would avoid those areas. After running live trials with pilots as they flew domestic American Airlines routes, we achieved our first proof point demonstrating verifiable, statistically significant, scalable and cost-effective contrail avoidance. A key accomplishment of this collaboration was the ability to safely integrate these new AI-based insights into the pilot’s workflow.

The work catalyzed investment in developing contrail avoidance as a scaled, cost-effective climate solution. The work catalyzed interest in contrails across the aviation industry, and the video has been shown from boardrooms to conferences. The video was shared with executives across the aviation industry and accelerated industry investment in contrails research. We plan to continue working with more aviation partners to scale the technology industry-wide.

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