Cooking shows never seem to offer the right recipe for the exact ingredients you have at home. That’s why we created Cook-a-tweet. We turned Twitter into a search engine that gives the consumer access to brand generated content, including useful information and the Nestlé products that go with each recipe. Now, you just send a tweet to get the right recipe for the ingredients you have at home, with all content supplied by the Saúde de Faca & Garfo site, Nestlé’s CRM program. Cook-a-Tweet gives Nestlé’s products added value, reinforcing the connection between its brands and the consumer.