To create a campaign that shows how the simple act of sharing an Oreo can help change people's perspective on the world, and help Oreo reach iconic brand status. The campaign needs to appeal to millennials as well as the brand's more traditional target (i.e., moms).

A simple orchestral arrangement serves as the perfect accompaniment to a little girl’s beautiful yet unschooled voice in this charming, playful reinterpretation of the Oreo Wonderfilled campaign song.

Double-digit sales increases within the first month of launch, helping Oreo achieve a monumental 20% share of the category.