For a world determined by 3-second attention spans, through-away-culture and ad pollution, we wanted to create the total opposite. By paying homage to a timeless cult movie, the slow-paced yet extremely powerful Koyaanisqatsi, we cemented the Valio brand in a permanent and meditative masterpiece – a true feast for the eye and comfort food for the nervous soul. The main objective was to create a visual masterpiece that pays tribute to the exceptional attributes of Valio's food and the beauty of cooking with Valio ingredients. The film was aired in Valio's plants and offices, promoted on social media, and premiered on digital screens across the city.

While paying homage to the undeniable classic, we definitely wanted to push creative boundaries. Could we imitate the opening of a flower with a French pastry? Could we create a solar system with meatballs and red peppers? We wanted to build a big cinema piece without compromising the deliciousness of the food, and that was our biggest challenge.

NOTE: To experience the film in full quality please visit www.cookingqatsi.fi

The Eurobest system limits the file size to 350 MB, so the quality has been reduced to meet these specifications.

By paying homage to a timeless cult movie, the slow-paced yet extremely powerful Koyaanisqatsi, we cemented the Valio brand in a permanent and meditative masterpiece – a true feast for the eye and comfort food for the nervous soul. Loved by cinema experts, motion design freaks, creatives, marketers, the client, and the general public, COOKINGQATSI demonstrated that in a world saturated with conventional advertising, content and entertainment are the way to go.

The poster design to promote the film reflects the same innovative vision that the film itself, showcasing outstanding craft, visual artistry and unique art direction. We decided to do everything in real life, manually, without any CGI nor digital effects. We prepared real delicious food and then launched it into the mid-air or dived deep right into it with our high-speed cameras. We believe that our uncompromising, yet curious and sincere approach to food is the reason why the result is so fascinating, hypnotic, and beautiful – in a universal way.

SPECS:

7 posters.

A 1-hour feature film where the food is the main and only protagonist.

14 different food filming techniques.

56 hours of material

3000 frames per second.

SPECS:

7 posters.

A 1-hour feature film where the food is the main and only protagonist.

14 different food filming techniques.

56 hours of material

3000 frames per second.

NOTE: Results are confidential for the brand, so they have been listed below in the confidential information for the jury.