Cannes Lions

COOP JEDNOTA TARTARE SAUCE

JANDL, Bratislava / COOP JEDNOTA SLOVENSKO / 2011

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Overview

Description

The spot is based on the typical roles of the two characters used in the concept, with the shepherd (the chief) being the wiser and older and the sidekick the younger and more naive one. Using this roleplay, tartare sauce is promoted by the sidekick once again showing his lack of understanding.

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