Cannes Lions

Coors Light Packaging

TURNER DUCKWORTH LONDON & SAN FRANCISCO , London / MILLER BRANDS / 2016

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Overview

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Credits

Overview

Description

Using the distinctive architectural style of the city as well as other local symbols, a design was created for Miami. Negative space is used to create one of the newly designed equity assets for Coors Light – the contained mountain graphic.

Execution

Thermochromic ink was integrated into the design as an indicator of the perfect Born in the Rockies cold serve.

Outcome

The can garnered much comment in both traditional and social media channels, quickly becoming a collector’s item.

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