Coquel is a product that takes very special care of clothing, so why not run the ad itself on cloth? That seemed pretty obvious, but the innovative approach was not as easy as it sounded. It took 3 months of R&D for a ad printed textile on to run on 3 nationwide magazines. The print ad caused major impact due to the textile’s softness, which was attributed to Coquel. Media and message merged into one.

With a US$ 70,000 investment, we reached 2.5 million women aged above 25 in classes A, B and C, enjoying high recall among our readers.