Cannes Lions

CORAL SENSATIONS PAINT

EVERMEDIA, Sao Paulo / TINTAS CORAL / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Coral measures the temperature of the colour of the world.Coral has a list of words/sensations that represents each colour family. From that list was developed the concept Colour of the World.After downloading the world map screensaver from the Coral website, users get a coloured dot that represents them in their country. Data, favourite hues and sensations, are reflected by colour, in the map.Any user can interact with the world’s sensations. The application is updated in real time, direct from the site, representing what the world is feeling.Search tool allows interaction and consultation of each being/sensation.Login: Cannes08Password: Cannes

Similar Campaigns

12 items

HOMECARE AND TOILET CARE

SHACKLETON, Madrid

HOMECARE AND TOILET CARE

2014, HENKEL

(opens in a new tab)