Cannes Lions

CORN CHIPS

LEO BURNETT CAIRO, Cairo / EGYPT FOODS / 2012

Film
Film
Film

Overview

Entries

Credits

Overview

Description

Building on the idea that 'Cono is different' we decided that its communicationand advertising should be different, that's why we reached the consumers onthe street and let them try Cono. We then asked them 'If you have the chanceto make an ad for Cono, what would you do?'Interestingly enough, people came out with many outstanding different ideasthat we decided to take to another level and execute them as TV ads. Makingthis the first TV campaign inspired and driven by the consumer.

Similar Campaigns

12 items

Ask Sri

BBH INDIA, Mumbai

Ask Sri

2021, MARICO

(opens in a new tab)