Remind our target (seniors, 65+) of an old favourite, Kellogg’s Corn Flakes by touting several of the product’s benefits, such as being fat-free and low in cholesterol.

We wanted to take our target back to a time when they loved Corn Flakes and remind them Corn Flakes are as good today as they were back then.So we used imagery from periods throughout their lives and stayed true to the design and typography of those periods, like using hand-drawn typography and mimicking old printing styles. And we used headlines to talk about the products benefits as well as the overall emotional appeal of the brand.

An assignment which began as one print ad turned into a campaign with multiple print, online and TV executions. In the three months in which the campaign ran, sales declines were reversed even with a limited media budget.