To make our music video more interesting for them we came up with the “Here Today, Gone Tomorrow” idea: The first ever music video that is available for only 24 hours. A video which will be gone before it goes mainstream and loses its hype.

We shot and aired our music video just like every year, but this time with Turkish pop star Kenan Dogulu and with a twist. The video had a time switch on it and it became unavailable after 24 hours.

Just as we expected, unavailable meant valuable for the millennials. Once they understood that the film will be gone; hackers tried to steal it, influencers blogged it and major websites covered it. The song was released on Fizy, Spotify and iTunes. It became number 1 on iTunes instantly. Our music video reached 80.3 million people.