In today’s hyperconnected world, making that first move on your crush has never been more intimidating: every like or comment suddenly feels very serious. So to show teens how Cornetto could bring back some fun, we started #MakeAMove: a movement empowering teens to pluck up the courage and break the ice with a Cornetto, the perfect innocent icebreaker.

We asked teens’ favorite content creators to kick-start the campaign: showing how a Cornetto could help you #MakeAMove. Prankster Ben Phillips (11.6 million social fans) and digital magician Zach King (20.8 million social fans) took us up on the challenge: creating mobile-friendly content in their own legendary styles, and challenging their fans to do the same.

This gave us the authentic, thumbstopping content we needed to build brand in social channels: ready to amplify at scale to UK teens as the ice cream season began.

Our influencers launched the campaign and challenged their fans to follow suit: Ben with a Snapchat story as he tasked his sidekick Elliot to #MakeAMove; Zach with a 6 second vine where a chance encounter magically turns to romance, thanks to a Cornetto.

These were then amplified at scale through Cornetto’s channels to maximise brand ownership and visibility. We worked cross-channel, knowing teens are used to jumping between social platforms. This enabled us to use our influencers networks to their fullest, particularly to engage follow content-creators, adding paid support where needed to maximise reach.

Within only hours of launch, we’d reached over 700k teens across Snapchat, Twitter and Facebook with authentic content, showcasing product, that really hit the spot for teens. Over half a million viewed the films. And perhaps some will even take that first brave step and #MakeAMove – with the help of a Cornetto.