Corona Extra is a brand that owes too much to the beach; it was born in the Mexican coast and decided it was time to give something back. According to the United Nations, European beaches receive up to four tons of waste per sq kilometer each year and 80% comes from domestic life disposals. Corona 'Save The Beach', a pioneer Corporate Responsibility platform wants to stop this trend by raising awareness within the European community. Our work has been led by the most shocking action: the construction of the world’s first garbage hotel. The hotel, with 5 double rooms, was made with close to 12 tons of inorganic waste collected from several European Beaches. It was designed by HA Shult, the most famous environmental artist in the world.

Work has been led by the most shocking action: the construction of the first hotel in the world made of garbage. The hotel, with 5 double rooms, was made with close to 12 tons of inorganic waste collected from several European beaches and designed by HA Shult, the most famous environmental artist in the world.

The Corona Save The Beach Hotel has achieved a total amount of 2,500 press clips in 180 countries throughout all continents. TVs around the world broadcasted more than 30 hours to speak about the Hotel and its main messages.

We have reached 80.000 fans on our Facebook page and among those 50 chosen citizens slept in the hotel. Apart from that, we reached 791,407,670 OTS (opportunities to see) and the PR campaign has generated more than €25 million wor in publicity. Within that, Corona was mentioned 96% of the time.