Cannes Lions

Corona Island

DDB COLOMBIA, Bogota / CORONA / 2024

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Corona adapted an island near the coasts of Colombia for this project. Under the guidance of sustainable construction experts and raised by local artisans, to avoid heavy machinery and pollution, they build the structures, using 100% organic materials, preserving the ecosystem. The bungalows were strategically placed to take advantage of the wind's course, reducing energy waste.

LED lighting was installed close to the ground to avoid light pollution and CO2 impact. And all structures were elevated at a specific distance from the ground to favor bird transit and turtle nesting.

In October 2021, the design of Corona Island started, hand in hand with expert architects in sustainability, and three months later, its construction began. The island was built with 100% natural organic materials using local labor and craftsmanship to mitigate the environmental impact. In June 2022, Corona Island opened its shores to the public, and people from more than 25 countries lived the experience. The island is still in operation and is receiving more countries and visitors to transform their lives and make them ambassadors of a message.

Corona Island is now a globally scaled, unique experience that was thought up and developed in Colombia (the idea was inspired by the country's commitment to the protection of its seas and shores) and to give the world a solution to disconnect from the routine and reconnect with nature again, letting people live the brand's purpose.

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