Situation: During the last years we've seen great activity in the beers and alcoholic drinks category, with new competitors trying to find their space, it becomes crucial to find a way to assure relevance for a brand that has been around since a long time. Brief: Find the simplest way to show our influence and legacy. Objective: To draw attention and drive conversation around our uniqueness and iconicity.

While our point was not to show our logo, people went out and looked for it: +110% on searches around Corona beer logo +200% on image searches of Corona beer We set our prints at spots of big affluence like airports impacting to +5M people.