For years, Corona has been telling people where there’s Corona, there’s a sunset.

However, Sunsets are so unpredictable that we never know if we can enjoy them as planned.

What’s worse, the zero-covid policy in China makes vacations even more uncertain.

Corona launch the first-ever “SUNSET INSURANCE”.

Collaborating with top travel platform, Qu Na’er, during the National holiday in 2022, for every consumer that goes to the beach, Corona provides you with a sunset insurance.

TA: People who are interested in Sunset, beach vacation or relaxation.

This insurance has been launched on 26th Sep,2022 and on-aired for around 3 months.

The Sunset Insurance would come into effect immediately if consumers haven’t enjoyed a sunset during the vacation.

We provide not only the flight changing service , but also “Sunset Insurance Actuaries” service. The local actuaries take consumers to those unexpected sunset spot for a wonderful sunset experiences.

- 116,830,000 IMPRESSION

- 12,800,000+ Engagement

- Corona’s brand power +18% (+0.8, Q3’22 is 5.4 VS Q3’21 is 4.6National High income)

- Enabled 1612 people who could have missed the sunset, enjoyed ultimate relaxation