Secretly replace regular straws of some selected fast-food restaurants around the country for clogged ones, simulating the effect of an artery blocked by cholesterol. By trying to use them and not being able to, customers would look at them and discover the message written along the side: "High blood cholesterol will do the same to your arteries. Watch what you eat. Ministry of Health."

In a very simple, direct, innovative and inexpensive way, this action was able to grab people's attention to this serious issue, usually overlooked, at the very moment that they're "caught red-handed", eating poorly.