We designed a simple interactive poster that had:1) A starting line of a story2) Strips of paper to continue the story3) A Mont Blanc penPeople were encouraged to continue the story by adding a single line.We put up these posters at the Mont Blanc Writers Exhibition, Magrudy's Bookshop and MontBlanc Boutiques.We made postcards of the completed posters and send it to those who had participated.

After completion, the posters had one story that was authored by many.Clearly, Mont Blanc made writers out of everybody