“Yin ai er sheng”- the direct translation is “because we care, we act.” No translation can do justice to this line.It is J&J’s goal to identify, recognize, and celebrate those who care for others.Both those who literally use J&J products, and also those whose caring attitude embodies the spirit behind J&J. The reason being because J&J recognizes and celebrates the everyday heroes who support and care for the health of others in China behind the scenes.

The entire campaign features doctors, mothers, teachers, and a coach. This is because J&J recognizes and celebrates the everyday heroes who support and care for the health of others in China behind the scenes. Doctors, teachers, and mothers are the people who deserve our admiration. The campaign uses authentic situations to deliver the message of Yin Ai Er Sheng vividly, communicating the sentiment that caring for others makes life more meaningful.