The Insights are the corporate presentation of the Carl Zeiss company. the presentation was done completely in Flash. In Carl Zeiss unique manner the presentation shows that this company's developments eventually bring benefits for everyone. The extensive research and development work of the enterprise influences the everyday life of everyone in a positive way. Thereby it becomes clear how ubiquitous developments of Carl Zeiss are in our daily lives and how they lay the foundations for the quality of life. Insights presents this in an interactive, didactical and entertaining way that suits the media used. By doing this, the accomplishments of Carl Zeiss and the impact they have on the individual can be experienced and appreciated. Objectives: Carl Zeiss Insights is a means of promoting the brand's image and fortifying its trade name. That way, Carl Zeiss can promote the significance of the brand to a broader audience, although the company's main business does not lie in the consumer market but is mostly addressed to highly specialised professional users. Target groups: with this presentation, the enterprise makes no restriction of the target groups. with Insights, carl Zeiss demonstrates that its efforts bring benefits for everyone.