Innovative mouse pads were sent along with monthly bills to high-end users, encouraging them to use free e-bill facility to save on paper and in effect, save trees.

As the subscriber starts using the mousepad, over a couple of days (due to the movement of the mouse), the visual on it would change from a scene of deforestation to that of plush greenery. The remains of the felled trees seem to get a new lease of life and are restored to their original glory. Thus driving home the point, that the more you use online services, the more you save trees.