Development of logo, tagline and visual identity for the Avon Culture of Life Award, an initiative by Avon (one of the world’s largest direct sales companies). The award recognizes multiple Brazilian artistic works, supporting projects focused on economical cooperation, sustainable human development, peace and an even more extensive social involvement. More than awarding different cultural works, the concept is to continuously support the flow of ideas that can improve the social scenario, generate local impact, prompt mobilisation, reinforces community initiatives and the exchange of knowledge.

We translated UNESCO’s three universal pillars (Coinspiration, Cooperation and Coexistence; that guide all Avon initiatives) into a dynamic graphic concept, representing several possibilities of action and an endless generation of life. Starting with the feminine element water, essential to life, and the beautiful colors of its biodiversity, we built three distinct shapes, synthesising the award’s logo. Those shapes expand into an even smoother visual identity, replicating as microorganisms that reshape themselves and generate life through a cycle of infinite possibilities.

There were 682 entries for the Avon Culture of Life Award. The projects were reviewed and only 11 were selected and awarded. All projects selected at the first edition of the award prompted social changes and were committed to economical cooperation, sustainable human development, peace and an even more extensive social involvement. This award was and will continue to be a major contribution to the Brazilian culture, since it allowed many important projects to happen, generating new jobs and changing the lives of those involved.