We developed a relationship programme which followed the baby’s development step-by-step, from birth up to the age of three. This playful programme utilised both online and offline tools. Its major concept is “caring for those who care”.

Goal: 18,000 participants.Results: more than 35,000 participants.In a period of 4 months, it became the 3rd biggest site of its kind in the country in terms of number of registrations.