Cannes Lions

COSMETICS

BUZZ, Sao Paulo / NATURA / 2005

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Overview

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Credits

Overview

Description

We developed a relationship programme which followed the baby’s development step-by-step, from birth up to the age of three. This playful programme utilised both online and offline tools. Its major concept is “caring for those who care”.

Outcome

Goal: 18,000 participants.Results: more than 35,000 participants.In a period of 4 months, it became the 3rd biggest site of its kind in the country in terms of number of registrations.

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