This radio spot uses a juxtaposition of genre and subject matter to achieve humour and make its point.

Historically in Canada, radio jingles with this particular sound style (and this type of singer) have been known to advertise ‘family fun’ for amusement parks and family restaurants. When the wholesome, familiar sound is used to advertise Cosmopolitan TV (where the target is single women and the subject is ‘being in the know sexually’) the result is worth a laugh.