Cannes Lions

Cost of Smoking

ALMA DDB, Miami / TOBACCO FREE FLORIDA / 2017

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Digital Proof JPG
Digital Proof JPG

Overview

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Credits

Overview

Description

The average pack of cigarettes costs about $5.50 today. For our target - blue collar, working class Floridians who do not have much disposable income to spend on aspirational items - that's a lot of potentially saved cash. By showing them where their money could have been better spent, the goal is to make them think twice the next time they're at the register buying some more cigarettes.

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Podcasts

TOBACCO FREE FLORIDA, Tallahassee

Podcasts

2022, TOBACCO FREE FLORIDA

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