From sketch to product took 6 months of research and development. During the latter stages of testing and refinement we ran press, radio and outdoor which got kids excited about the Beach Blaster. After the launch, radio and online encouraged kids to participate in the 'Cottee's Beach Blast Off' - a nationwide waterfight held in every state of Australia.

All 12,000 Cottee's Beach Blasters were redeemed in the first two weeks of the promotion. This created a 27% increase in sales. Production could not meet demand and Australia ran out of Cottee's cordial. Kids loved it, clients were happy - the Cottee's Beach Blaster was a success.