Cannes Lions
DDB NEW YORK / COTTON / 2007
Overview
Entries
Credits
Description
An awareness campaign and parody site exposing what happens when a consumer chooses an unknown fabric that does not perform as well as cotton. It encourages people to think about the consequences of wearing fabrics that aren't Cotton. The idea behind the site was to change people's behaviour about Cotton. The site features testimonials, games, quizzes and downloads.
Similar Campaigns
12 items