Cannes Lions

COUNTRY PROMOTION

10AM COMMUNICATIONS, Singapore / SINGAPORE TOURISM BOARD / 2012

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Given today’s ballooning urban centers globally, sustainable development is a key concern for major cities in the world. And Singapore’s own sustainable story lends itself pertinently to the subject.Like many of its contemporary doubles, circa 1965 Singapore was caught between a rapidly rising population and limited land space. The short film, “City Made from the Sky” explores Singapore’s brand of sustainable development. How it evolved from a means to survive to a constant balancing act between development and environment today.The film is narrated by the very architect who drafted the blueprint for Singapore’s unique brand of sustainable development, Mr. Lee Kuan Yew.

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