Cannes Lions

COURIER SERVICES

VELOCITY SPORTS & ENTERTAINMENT, Norwalk / FEDEX / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

We created the “Air & Ground” communication platform. Successful football teams must move the ball on the ground and through the air. It’s the same in transportation where FedEx is the leader on the ground (FedEx Ground) and through the air (FedEx Express). Air & Ground statistics and strategy are integral to football, are of primary interest to fans and are highly relevant to FedEx’s business. Our campaign was built around these powerful insights.

Outcome

Unique promotion of the primary operating-companies, billions of media impressions, over US $100M associated revenues. Research showed 49% of football fans knew FedEx was an NFL sponsor and 46% of football fans identified Air & Ground positioning. Named by US/Global promotional associations as one of the most effective long-term campaigns.

Similar Campaigns

12 items

Oh You People - Vinyl Edition

KOREFE, Hamburg

Oh You People - Vinyl Edition

2017, TELEFONICA

(opens in a new tab)