The 2008 desired outcome to recruit another 500 ambassadors that engage with, and actively recommend, Courvoisier was supported by a promotional campaign that included press, online, experiential and PR to engage with prospect and existing members. Our core media partner, The Observer newspaper, enabled us to provide the necessary collateral to launch this ‘rich list’ style campaign, with the 2008 supplement showcasing existing members and their success stories, whilst introducing 2008’s new members.2008’s 500 recruits joined the exclusive members’ only network that allows successful applicants to contact one another, access mentoring and forums, and collaborate on projects, many which are funded by CVTF500, through the ‘Future Bank’ scheme.