Cannes Lions
CR7 - OUT OF THIS WORLD
WIEDEN+KENNEDY, London / NIKE / 2014
Overview
Entries
Credits
Overview
Execution
In-game clips were mixed with found footage from the internet to create edits that highlighted Ronaldo’s three core skills.
Outcome
The videos were the most shared branded pieces of content ever from Cristiano Ronaldo. Posted on Instagram and Facebook, Nike saw a 230% increase in comments on Instagram and a 160% increase in reach for Nike Football. Overall, Nike got a cumulative reach of 92+ million fans.
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