Cannes Lions

Crashed Lives

SCREEN SCENE, Dublin / RSA FILMS / 2017

Film
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Ciarán Treacy was killed when the car he was travelling in with his mother Gillian and brother Seán was hit by a drunk-driver. Ciarán died as a result of the collision while Gillian was left with devastating injuries. The ad features home videos of Ciarán playing with his brother and sister in the garden and laughing and smiling in the car, a picture of happiness and innocence. We hear the stories of Ciarán’s parents Gillian and Ronan, Sergeant Dave Lynam and Paramedic Christy Kelly who attended the collision, and Nurses Patrice O’Connell and Mary Joyce who fought to save Ciarán’s life.

The new 90” ‘Crashed Lives’ TV advert reminds us that a crash is never just one person - it sends shock waves throughout lives, families and communities.

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