Branded Entertainment is in a very nascent space out here in the Indian market. The potential of course is pretty close to phenomenal with one of the largest mobile phone markets in the world. And the advent of the cheap smart phone has connected everyone in a way like never before and is truly the greatest social equaliser in this part of the world.

This unique CROWD SOURCED CONTENT CONTEST attracted thousands of crowd sourced videos that were shot on smart phones and home video cameras, challenging convention and heralding a new era in Branded content for millions of Indians. Along with the big reward of 30 seconds of national fame during prime time television, viewed by a billion Indians, all the user generated content was posted back online to trigger more responses. And embedded across various channels as FAN SOURCED PEPSI BRANDED CONTENT.

We first ran an irreverent spot on social, digital and television, where cricketers and celebrities poked fun at themselves and challenged consumers to make their own pepsi commercial to grab their 30 seconds of fame.

#CRASHTHEPEPSIIPL was trending for weeks as Pepsi fans stole the show by replacing official Pepsi advertising with their own content. Many YouTube stars also made their own Pepsi ads. All user generated content was posted back on social to trigger more responses. Every weekend a new entry crashed the Pepsi IPL, earning millions of views, shares and tweets creating Social Sensations and Youtube Stars overnight.

#CRASHTHEPEPSIIPL

Over 2500 + user generated ads received, creating priceless hours of Pepsi Branded Content.

Over 15 million views on YouTube and Social Media.

Reach of over 45 million people

Over 400 million + impressions

The No.1 trending topic on twitter nationally during the Pepsi IPL

Covered by 300+ publications

Over 1000 media exposures

Earned PR value over 1million USD.

BRAND EQUITY SCORES SOAR IN Q1 FOR PEPSI RISING ABOVE COMPETITION IN ALMOST EVERY PARAMETER INCLUDING A SUBSTANTIAL SURGE IN SALES.