Cannes Lions

CRAZY ABOUT FOOD

FCB WORLDWIDE, Mexico City / RECKITT BENCKISER / 2015

Case Film
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Overview

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Credits

OVERVIEW

Description

In Mexico, Antiacid brand are just in the mood of communicate product performance and relief. That's because Mexicnas takes Antiacids like water and Antiacid just came into a commodity.

Execution

Every mexican with bullseye in woman and man in their 30's

Outcome

We have not statistical information yet.

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