Cannes Lions

Create your own path

C14TORCE, Barcelona / CUPRA / 2019

Film
Film
Demo Film

Overview

Entries

Credits

Overview

Background

Since this was the global launch of the CUPRA Ateca, the insight had to be universal and not specific to one particular context or audience. It had to be relevant to 12 different countries.

Execution

When we contacted Digital Globe, the company specialised on satellite imagery, they were confused because nobody had ever asked them to provide images for such a thing. In other words, this is the first time anybody has used satellite images for creative purposes.

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