The brief was to deliver Lexus’ new brand expression “Creating Amazing” online. Lexus is a comparatively small premium automotive brand, they wanted stand-out, and stand-out that worked – for the consumer and brand.

So that’s what we delivered. With the new Lexus website we broke the mould, introducing a layout that was unique and a design that brought the “premium” back into premium automotive websites.

We then delivered it across Europe - a suite of 42 localisable websites in 27 languages.

And the results have been outstanding, users love it and it’s delivering against Lexus’ brand and business objectives.

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