During the Copa America in Chile, Nike wanted to celebrate South American Soccer. To commend this unique way of playing the game we designed The Creation Lab. An immersive experience that transformed each movement into a unique experience. Each performance was processed and projected in real time on a screen transforming soccer into art.

We designed an installation that took each of their movements and transformed them into a unique visual expression. An experience where multiple 180 degree cameras recorded each movement and then processed and translated the movements in real time, creating art from Soccer (Football).

The Creation Lab was launched in two countries: Argentina and Chile. It was installed outside amateur soccer fields, where young players hangs out.

In Argentina the installation lasted 21 days and a total of 15,120 people interacted with the Creation Lab.

In Chile the installation was open during 7 days and 5,000 people dared to create with the Lab.