Cannes Lions

CREATIVE AGENCY

THE CAMPAIGN PALACE, Sydney / THE CAMPAIGN PALACE / 2012

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Overview

Entries

Credits

Overview

Description

The Campaign Palace hadn’t significantly updated its identity in close to 40 years. In a new digital age, it was time to refresh it and stay relevant.

Execution

A bright, modular and digital friendly aesthetic was needed for The Palace to stay attractive. Designed in HTML5, the site is part idea gallery, part inspiration mosaic, part planning tool and part client resource. Clients have the ability to populate and curate their very own site, which regenerates itself intuitively on any screen you view it on.

Outcome

Featuring on industry blogs such as Campaign Brief and adnews, B&T, it has since been selected as site of the day and featured on Communication Arts, Design Licks, Design Charts, Design Taxi, best web design awards and the FWA. Since it launched, the site has received more than 10,000 visitors – spending an average 00:60 on the site, 73% of which are new visitors, with a bounce rate of 87%.

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